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Saint Moritz Art News

Luxury

Ferrari Unveils Its First Electric Vehicle: The Luce

Editorial Staff · May 25, 2026 · 1 min read

After a series of teasers, Ferrari has revealed its first fully electric vehicle, the Luce. This marks a significant milestone for the iconic brand as it ventures into the electric market.

The Luce stands out not only for its electric capabilities but also for its design, which has been influenced by renowned designer Jony Ive. This collaboration highlights Ferrari's commitment to combining luxury with innovation.

In Italy, the starting price for the Luce is set at €550,000. However, details regarding pricing in the United States have yet to be announced, leaving potential buyers awaiting further information.