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Is Netflix Transitioning from Builder to Buyer in Content Strategy?

Editorial Staff · April 17, 2026 · 1 min read

Historically, Netflix has been known for its commitment to developing original content rather than acquiring existing properties. This approach has defined the company's identity in the entertainment landscape.

However, recent statements from co-CEO Ted Sarandos during an investor call indicate that Netflix may be considering a shift towards mergers and acquisitions. This marks a significant change in strategy for the streaming giant.

Sarandos mentioned that the company has developed its 'M&A muscle' while pursuing assets from Warner Bros. Discovery, suggesting that Netflix is now exploring new avenues for growth through acquisitions.