The cost of a child's England football kit has surged to £123, prompting discussions about the implications for families as the 2026 World Cup nears.
Experts and fans alike are weighing in on whether such prices are justified, especially considering the financial burden on parents.
This trend in pricing reflects broader concerns about accessibility to sports merchandise, particularly for younger fans eager to support their teams.
Updates
Update at 06:30 UTC on 2026-06-25
BBC Sport reported BBC Sport reporters have their say on the best stadium experiences at the 2026 World Cup.
Sources: BBC Sport